Perhaps the greatest week of Bob Crewe’s life was the one in 1975 when Frankie Valli’s “My Eyes Adored You”, which he had produced and co-composed with Kenny Nolan, fell from the No 1 position in the Billboard Hot 100 and was immediately replaced by Labelle’s “Lady Marmalade”, which he and Nolan had also written together.
Or perhaps it wasn’t. Maybe it was the one in 1994 when the first retrospective show of his paintings and mixed-media artworks opened at a gallery in West Hollywood, after he had left the music business behind and climbed out of the valley into which his addictions had led him.
Crewe must have had a lot of great weeks in his life, as the man whose credits as a co-writer and/or producer, running all the way from doo-wop to disco, included the Rays’ “Silhouettes”, Diane Renay’s “Navy Blue”, Freddy Cannon’s “Tallahassie Lassie”, Mitch Ryder and the Detroit Wheels’ “Jenny Take a Ride/See See Rider”, Norma Tanega’s “Walkin’ My Cat Named Dog” and Disco Tex and the Sex-O-Lettes’ “I Wanna Dance Wit’ Choo”. And, of course, towering above everything, that fabulous string of hits he produced and co-wrote with Bob Gaudio for the Four Seasons and Frankie Valli, including “Big Girls Don’t Cry”, “Walk Like a Man”, “Rag Doll”, “The Sun Ain’t Gonna Shine (Any More)”, “You’re Ready Now”, “The Proud One” and “Can’t Take My Eyes Off You”.
Born in 1930 in Newark, New Jersey, Crewe was a blond Adonis in the Tab Hunter mould. He looked like a star, custom-built for American Bandstand, and he had a decent voice, as Jerry Wexler recognised when he persuaded him to record a solo album in Muscle Shoals in 1977. But the studio was where he expressed himself. He couldn’t read a note of music but he had well tuned ears and an instinct for a great hook, musical or lyrical, and he knew how to hire the best arrangers, men like Charlie Calello and Hutch Davie. The idiom didn’t matter. As Andrew Loog Oldham put it: “No one spoke more dialects of ‘hit’ than Bob Crewe.”
But there was another side to his talent, and it was one he seemed to have abandoned after ending his studies at the Parsons School of Design in Greenwich Village after only a year. Mentored by two older gay men, Austin Avery Mitchell, who showed him the art galleries of New York, Paris and Rome, and the photographer Otto Fenn, an early Warhol collaborator, he had begun painting and had his first show in 1950. Soon, however, music took over and ruled his life for the next quarter of a century, first as a crooner and then as a writer-producer. But a love of the visual media was merely dormant, and after being knocked over by a car in Los Angeles in 1977 he began to rededicate himself to art.
Influenced by Jean Dubuffet, Antoni Tàpies, Robert Rauschenberg and Jasper Johns, he made abstract pieces out of a variety of materials, characterised by a love of texture acquired from Dubuffet and a feeling for outline and repetition that may have come from Johns. Leafing through Bob Crewe: Sight and Sound, a new book about his artworks, it’s easy to respond to his instinct for shape and surface. Here’s one of his pieces, Excavation 8/3/96, juxtaposed with one of the hit singles for which he’s remembered:
I chose that painting because, like many of his pieces, it contains the motif of a perfect circle — in this case three of them, half-hidden within the complex surface markings inscribed on three wooden panels, 7ft tall by 9ft wide. Whether those circles reminded him of all the hits he’d helped to make, I have no idea. I’m not a psychologist. And I am not, of course, an art critic; that side of things is explored by the painter Peter Plagens in one of the book’s three essays. But I do like much of what I see here, and it would be interesting to be able to examine it in a gallery one day.
Crewe’s role in the Four Seasons story was brought back to public attention in Jersey Boys, the musical that opened its run on Broadway in 2005 before enjoying success around the world. He died in 2014, in the retirement home where he had lived after receiving serious injuries from a fall down a flight of stairs in the home of his younger brother Dan, who had been his business partner in the 1960s.
In the first of the book’s essays, Andrew Loog Oldham locates Crewe within the rapid evolution of post-war American popular culture, alongside such figures as Hugh Hefner, Lenny Bruce and James Dean. Oldham knew him in the hit-making days and watched him at work, making and selling his music in the days when he could start a song with lines like “Loneliness is the cloak you wear / A deep shade of blue is always there.” And, linking Crewe’s two artistic preoccupations, he observes: “He liked to think of music in terms of colour and challenged his musicians to think that way along with him.” Alone with his paints and his brushes and his palette knives, he challenged himself.
* Bob Crewe: Sight and Sound: Compositions in Art and Music, edited by Dan Crewe, is published in the US by Rizzoli Electa ($55). The photograph of Crewe in the studio in 1966 is from the book. The 45 is “Music to Watch Girls By” by the Bob Crewe Generation (DynoVoice, 1967).