To understand the full impact of Ready Steady Go!, you really had to live through the succession of British TV pop shows that preceded it: 6.5 Special (BBC, Jan 57-Dec 58, 96 episodes), Oh Boy (ITV, Sept 58-May 59, 38 episodes), Drumbeat (BBC, April-Aug 59, 22 episodes), Boy Meets Girls (ITV, Sept 59-Feb 60, 26 episodes), and Thank Your Lucky Stars (ITV, April 1961-June 1966, 250 episodes). Each of those series had something to offer the pop-starved teenager, but all of them — even the ones created by the great Jack Good — felt essentially as though they were made by grown-ups. That’s where Ready Steady Go! was different.
From its debut on the ITV network on 9 August 1963, it made a direct connection with its audience. Its creator, Elkan Allan, was smart enough to trust the creative instincts of the people around him — particularly those of the young Vicki Wickham, who started as Allan’s secretary but whose instinctive love of black music, absorbed from friends such as Dusty Springfield and Madeline Bell, became the show’s guiding spirit. Without Wickham’s enthusiasm and energy there would have been no Motown special, no James Brown special, no Otis Redding special to go alongside the regular appearances by the Who, the Beatles, the Stones, the Kinks and the Yardbirds. In essence, you knew that the people who made this programme believed, as you did, that Cilla Black’s cover version of “Anyone Who Had a Heart” was not a patch on Dionne Warwick’s original.
If you lived the the provinces, as I did, RSG! was an essential guide to what was happening in inaccessible London clubs like the Scene, the Ad Lib and the Scotch of St James. The show’s directors, from Bill Turner through Daphne Shadwell, Robert Fleming and Rollo Gamble to the brilliantly innovative Michael Lindsay-Hogg, allowed the members of the audience to crowd around the stage as if they were in a club and took the radical step of treating the cameras as part of the set. Graphics by Clive Arrowsmith and Arnold Schwartzman set the tone in the title sequences, which made use of fast-cutting images from popular culture. Responsible for shaping the whole package was the programme’s editor, Francis Hitching.
The story of RSG! has been told many times before, most recently in a fine documentary shown on BBC4 earlier thus year, but never so thoroughly, informatively and entertainingly as in Ready Steady Go! The Weekend Starts Here, a large-format (12″x12″) history by Andy Neill, who has been everywhere one could possibly go to unearth every scrap of information on the show’s birth, life and death.
You want a list of the precise contents of every episode? It’s here. You want a fantastic assembly of ephemera, such as tickets for the recordings at the original Associated Rediffusion studios in Kingsway and the later venue in Wembley, and hundreds of newspaper clippings? Also here. You want the memories of dozens of participants, from Mick Jagger to the dancers Patrick Kerr and Sandy Serjeant to Barbara Hulanicki, the founder of Biba and a regular at Kingsway? You want to know more about the presenters Cathy McGowan and Michael Aldred and the members of the production staff? You want the stories behind Ready Steady Goes Live, Ready Steady Win (the talent competition won by the Bo Street Runners), the Mod Ball and Ready Steady Allez!, the show broadcast live from the Locomotive in Paris in March 1966, with the Yardbirds, the Who, Hugues Aufray, Mireille Mathieu and Eddy Mitchell? You want an informed history of British TV’s treatment of pop music, along with Dennis Potter’s Daily Herald review of an early Beatles appearance on RSG!? You want a detailed history of its ratings, as well as the stories about Françoise Hardy’s refusal to sit down while wearing her new trouser suit and the letters from viewers disgusted by James Brown’s show? All here, in a volume with a great anecdote on practically every page, along with a fantastic selection of photographs.
Jagger talks about how he used to go along even when the Stones weren’t on, just to be there. “RSG! wasn’t safe, it took risks,” he tells Neill. “It waded right into the wonderful chaos of the times. You always thought you were slightly on the edge there.” Pete Townshend agrees: “It reflected the colour and vivacity of the times better than almost any other medium.” He remembers how, for the first of the Who’s 16 appearances, performing “I Can’t Explain” in 1965, they were allowed to bring along their own fans from the Goldhawk Club in Shepherds Bush. Wickham and Lindsay-Hogg, he says, “conveyed the sense that we were, all of us, breaking every rule of television. I felt they were breaking societal rules as well.”
My old friend Keith Altham, then a journalist on Fabulous magazine, remembers it as a meeting place for young people starting out in the music business. “It was like a glorified youth club where your mates played guitars or drums or were in the business of reporting on the beat phenomenon. The writers and musicians were all contemporaries.” And afterwards there would be parties for the in-crowd, maybe at Tony Hall’s flat in Mayfair, with a Beatle and a Ronette and a Stone in attendance.
The programme was killed in December 1966 after 173 episodes. Jimi Hendrix and Marc Bolan were featured in the penultimate show and Chris Farlowe duetted with Jagger on “Out of Time” and “Satisfaction” in the final episode, two days before Christmas. Times and tastes were changing, and the sense of novelty and excitement had dulled. The mainstream audience was getting its fix of chart music from Top of the Pops (BBC, January 1964-July 2006, 2,267 episodes) while the mods were turning into hippies and no longer looked for guidance from television programmes. But it would be a long time before anything came along to replace it.
I can’t think of anything I’d want this book to have that it doesn’t include. As a thoroughly comprehensive and endlessly entertaining time-capsule, put together in exactly the spirit that the show was made, it’s something to cherish. The story of what Elkan Allan, Vicki Wickham and their friends and colleagues created will never be better told.
* Andy Neill’s Ready Steady Go! The Weekend Starts Here is published by BMG (£39.99). Recommended listening: The ‘Sound’ of the R&B Hits, the first anthology of Motown tracks released in Britain back in 1964, now expanded from 14 to 28 tracks and released by Ace Records. For more about pop and rock on the small and large screen, there’s Docs That Rock, Music That Matters by Harvey Kubernik, published in the US by Otherworld Cottage (about £35), including chapters on American Bandstand, D. A. Pennebaker, Peter Whitehead’s Charlie Is My Darling, Concert for Bangladesh and many other subjects. The sequence of images at the top of this piece was created by Clive Arrowsmith for RSG!‘s title sequence in December 1964.