22 november 1963
My friend Mark Lewisohn, currently at work on the second volume of his majestic history of the Beatles, broke off from his labours to remind me that today is the 60th anniversary of the UK release of the group’s second LP, an event whose significance might be hard to convey to those who weren’t around at the time.
Within days of its appearance on 22 November 1963, with the beatles was a presence in just about every home in the land containing one or more teenagers, irrespective of social class. For a pop record, that universality was a first. It also arrived just in time for Christmas parties, at which it became a fixture, whether in stately homes or council houses. In my memory, it represents the moment that sealed their acceptance as something much more than just the latest chart sensation.
Unlike Please Please Me, its predecessor, with the beatles was not conceived as a couple of hit singles plus a dozen other assorted tracks. It was a proper album: a package of 14 tracks that sold itself on its own merits. Ignored were “From Me to You” and “She Loves You”, their No. 1s of the spring and summer, and “I Want to Hold Your Hand”, which would come out a week later. That took some commercial nerve, and it paid off, with advance orders of a half a million.
The front cover, which made the album into a new kind of desirable object, is a story of its own. Robert Freeman, a 26-year-old Cambridge graduate who had been working for the new Sunday Times colour magazine, asked Brian Epstein to look at his photos of John Coltrane, Dizzy Gillespie and other jazz musicians. Once he’d been hired to shoot the cover image for the forthcoming album, the Beatles themselves showed him the moody black and white photos Astrid Kirchherr had taken of them in Hamburg. Freeman’s side-lit monochrome multiportrait of four young men holding coolly neutral expressions lifted the group out of the ingratiating banality of glossy publicity images, bringing echoes of French new wave cinema into the lives of young pop fans.
There’s another touch of the avant-garde in the use of all-lowercase sans-serif type for the title. Although by Christmas, like every other 16-year-old, I knew the whole album off by heart, it was years before I really noticed that the black letters had been subtly nudged out of strict alignment, as though they’re dancing.
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