Q: Were there ways of walking?
A: Yeh. You walked speed-wise which is you put your hands in your mod jacket, in your Tonik jacket, which had three-inch lapels and a seven-inch centre vent, and breast pleats to give it enough tuck. It was a very solid cloth, a very heavy cloth, so you’d tuck your hands in there and you’d have flaps on the pockets. You’d have your jeans turned up and you’d have Hush Puppies with a pair of white socks. You’d be walking with three other friends up Great Windmill Street or Wardour Street at five or six in the morning just as light is coming up. Your head is bent against the wind, you’ve got your head down…
That’s Peter Meaden talking, interviewed by the writer Steve Turner in 1975, three years before he died at the age of 36, felled by barbiturates and vodka in his parents’ house in North London, where he had dreamed his mod dreams many years earlier, finding the Who and turning them from the Detours into the High Numbers — turned them into mods, getting them the French crop haircuts and the correct clothes, and writing the words for their first single — before accepting £500 to hand over their management to Kit Lambert and Chris Stamp.
Meaden was one of those people, like Guy Stevens, Andrew Oldham and Tony Hall, who shaped the London music scene in those vital years between 1963 and 1965. He deserves a book of his own, and now he has it. Steve Turner’s King Mod is his story, in all its slender, obsessive, doomed glory.
Once asked to define modism, Meaden came up with a much repeated phrase: “Clean living in difficult circumstances.” He provides another version here: “Mod is another aphorism for precision in life.” Romantic nonsense, of course. But part of the legend.
“Modism was my dream,” Meaden says in the unedited transcript of the interview that constitutes the second half of the book, after Turner has taken us through a relatively conventional narrative. Meaden’s words are rambling, repetitive, sometimes inaccurately recalled, the strange and touching testimony of a man who had a dream and saw it come more or less true but lacked, as Turner says, the business acumen and ruthlessness to profit from his vision as others did.
Stevens, who played records from his collection of red-hot R&B obscurities at the Scene Club in Ham Yard, just off Great Windmill Street, and had the 45s from which Meaden borrowed the music for his High Numbers songs, went on to involvement with Island Records, Spooky Tooth, Mott the Hoople, Free and the Clash. Oldham, who had partnered Meaden in a short-lived PR company, managed the Stones until they were taken from him, and created the Immediate label. Hall was one of the great promotion men of the British music business, a cool cat who moved smooth from the bebop ’50s to whatever came next, and who once threw Meaden out of a reception for Ben E. King with the words, “You’re a pilled-up mod!”
Which Meaden certainly was, as he goes to some lengths to explain in his descriptions of the virtues of Drinamyl — “good old Purple Hearts” — particularly when mixed, as was his preference, with cider. “It was bliss. Cocaine they say is bliss these days but it’s not bliss like a bit of speed in you, a couple of pints of cider maybe, down there bopping round from Friday night through until Sunday morning. Say no more!” One of the things he liked about Drinamyl was that it suppressed the libido. “You no longer have to worry about pulling a chick and making it because that’s what you feel the world made you for.” With girls out of the picture, there would be more time for the purer pursuits of choosing the right shirt at Austin’s on Shaftesbury Avenue or the right boots from Anello and Davide on Charing Cross Road.
Then acid arrived on the scene, and the picture — once so sharp and precise — started to go fuzzy. Some, like Townshend, who gave Meaden his first trip, could cope. Meaden was one who couldn’t, spending chunks of the years before his death in psychiatric care, as much of a casualty as Nick Drake or Syd Barrett.
It’s a curious book. More meticulous editing would have removed a plethora of irritating misspellings and inconsistencies: Kingley Street, vocal chords, Petula Clarke, Roger Daltry and Rick Gunnell are just a few of them, while a Miracles song that the High Numbers covered appears on the same page as “You Gotta Dance to Keep from Crying” (in the text) and “I Gotta Dance to Keep from Crying” (in a caption). And there is the increasingly common habit, infuriating to me, habit of capitalising the definite article in references to The Who, The Beach Boys, The Goldhawk Social Club, and so on.
But it’s clearly a labour of love by an author whose previous works have dealt with the Beatles, U2, Marvin Gaye, Johnny Cash, Van Morrison and religion in rock, and it’s very well illustrated. For anyone to whom the all too short era of modism — to use Meaden’s term — was something precious, its historical value in unquestionable.
* Steve Turner’s King Mod: The Story of Peter Meaden, the Who, and the Birth of a British Subculture is published by Red Planet Books (£25).
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